The Moto X is one of the most intriguing phones to launch this year because it’s the first Motorola has manufactured under Google’s unique footprint. The phone isn’t meant to ‘wow’ with a sublime design or eye-opening spec sheet, but it is meant to be effective, user-friendly and purposeful in a way others aren't. That’s a lot for a phone that doesn’t necessarily match up with the best Android has to offer, but after using this for a while, you start to appreciate what it brings to the table.